Extension Services 2.0 - Farmers Facilitation through Modernized Extension

Gestation Period/Duration: July 2015 to June 2020

Cost: 4104.739 Million PKR

Allocation in 2019-20: 500 Million PKR

Physical Activities/Targets

The activities/targets of the project are:

  • Technologically transform the agriculture sector in Punjab by increasing crop productivity, expanding area under cultivation, and optimizing the crop mix 
  • Reach out to millions of farmers across Punjab with localized and specific information, and dispense advice to improve crop productivity with the aid of technology
  • Establishment of call center, supported by a panel of experts, to enable farming community to get technical support and advisory according to their local conditions
  • Integration with Pakistan Meteorological Department for accurate, area specific and prompt weather information for agriculture related activities
  • Integration with “Agriculture Marketing Information System” (AMIS) for daily rates of agriculture commodities in local markets
  • Integration with irrigation department for providing information to farmers for canal closure schedule of local canals in Punjab
  • Registration of farmers using “Mobile App” and recording of basic farming data 
  • GPS based quality soil sampling based on 10-acre grids, over 2.8 million samples to be taken 
  • Preparation of soil health cards to farmers and issuing customized fertilizer recommendations for five major crops 
  • Digitization of village maps in the province and marking of farm boundaries on digitized maps using Mobile App
  • Establishment of a tier III compliant data center that will act as fully centralized information repository for supporting famers and field staff
  • Strengthening of existing soil fertility and soil Survey laboratories by providing modern equipment and software 
  • Survey of experimental sites for identification, description and classification of soil series
  • Soil characterization and land suitability assessment for agricultural purpose in the form of reports and maps
  • Strengthening of agriculture extension activities by:
    • Capacity building of extension agents through technological trainings, connection with agriculture experts, mega scale information availability (24/7) through portal
    • Provision of missing facilities:
      • Transportation: vehicles and motorcycles
      • Technology: laptops, tablets, video conferencing, multimedia projectors
      • Tools: soil sampling kits, pesticide and fertilizer sampling kits, purchase of plant clinic material 
      • Proper work wear: uniform for field assistants

Expected Outcomes

The project will:

  • Enable the Agriculture Department to reach out to millions of farmers across Punjab 
  • Generate localized and specific information according to soil conditions and dispense advice to farmers to improve crop productivity
  • Enable work force with the aid of technology, to attend many more farmer inquiries more effectively, efficiently and consistently
  • Develop GIS based soil fertility and suitability maps across the province
  • Strengthen soil fertility and soil survey of Punjab labs across Punjab 
  • Strengthen “Extension Services” by providing missing facilities
  • Enable farmers to interact with crop specialists through call center
  • Facilitate registration of farmers and farm attributes

Contact Details of Focal Person

Dr. Zahoor-Ul-Hassan
Manager Operations
Email: zahoor.ul.hassan@agripunjab.gov.pk
Phone: 042-99026000